Google Shopping has added Gem Shopping to its portfolio of products and services, with the service launching today in the United Kingdom.
The Gem Shopping network will allow users to browse and shop in-store and online, with a curated selection of over 50,000 products and 40,000 in-app content.
Users will be able to buy in-stock items at a lower price than regular retail, with many of the popular brands including Gap, Saks Fifth Avenue and Topshop.
Google has been busy rolling out Google Shopping’s Gem-centric offering to more countries, including the United States, Brazil, India, Australia and the UK.
In-app purchases and in-house delivery are also available in some countries.
Google also announced today that Gem Shopping will be available in select US cities, and will be made available on iOS and Android starting today.